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Vista Fitness
88% Revenue Growth & 170% More Traffic in Just 100 Days
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88.76% Increase in Revenue
170.11% More Traffic
18.49% Higher Conversion Rate
Brand Overview
Industry: Sports & Outdoors
Category: Fitness Equipment & Accessories
Location: United States
Amazon Storefront: Booty Kicker on Amazon
Vista Fitness, a leading brand by Savvier Fitness, provides high-quality fitness equipment designed to enhance home workouts and fitness routines for all levels, from beginners to fitness enthusiasts.
The Results
Significant Sales Growth
Monthly sales increased by 88.76%, demonstrating substantial revenue growth within just 100+ days of collaboration.
Remarkable Traffic and Conversion Improvements
Sessions surged by 170.11%, bringing significantly more targeted traffic to their Amazon listings.
Conversion rates increased by 18.49%, indicating enhanced effectiveness of the product listings and overall buying journey.
Enhanced Advertising Efficiency
Aggressive PPC scaling resulted in profitable sales, efficiently leveraging branded keywords and broad market terms.
The Challenges
Before partnering with Amazon Growth Lab, Vista Fitness encountered several challenges:
❌ Minimal Marketing Investment
Limited marketing efforts restricted brand visibility and growth, resulting in untapped potential within their PPC and branding strategies.
❌ Outdated Visuals
Graphics and product imagery were outdated and did not clearly communicate product value, resulting in suboptimal conversion rates.
❌ Limited Advertising Structure
Initial ad campaigns were limited, failing to leverage a full range of PPC strategies and campaign types necessary for sustained growth and competitive positioning.
The Strategy & Execution
Strategic PPC Scaling & Keyword Optimization
Identified and strategically leveraged branded keywords, significantly increasing profitable traffic.
Expanded campaign types, including Sponsored Products (automatic, keyword targeting, category targeting, offensive and defensive strategies), Sponsored Brands (video ads, category targeting), and Sponsored Display (category targeting).
Conducted detailed keyword and competitor research to continuously refine campaigns and reduce wasteful spend.
Visual and Content Enhancement
Revamped product graphics and visuals for gliding discs, significantly boosting CTR and CVR.
Coordinated product launches seamlessly by aligning updated product versions, shipments, and advertising strategies.
Data-Driven Conversion Rate Optimization
Conducted extensive A/B testing across critical PDP elements including product titles, primary images, image galleries, bullet points, and A+ content.
Leveraged data insights from continuous tests to optimize customer engagement and improve the overall buying experience.
The Outcome
1. 88.76% Increase in Monthly Revenue in Just Over Three Months
Vista Fitness's monthly revenue significantly increased due to strategic advertising scaling, optimized product listings, and impactful visual improvements.
2. 170.11% Growth in Traffic (Sessions) in 100 Days
By expanding PPC campaigns and enhancing product visibility, Vista Fitness achieved a dramatic boost in traffic, attracting more qualified buyers to their Amazon storefront.
3. 18.49% Improvement in Conversion Rate
Conversion rate climbed from baseline levels, reflecting a stronger purchase intent and improved customer journey resulting from targeted A/B testing and data-driven PDP enhancements.
4. Sustained Ad Efficiency & Increased Profitability
By identifying high-performing branded keyword opportunities and effectively managing campaign budgets, advertising efficiency improved, maximizing profitability and ensuring scalable, continued growth.
Case Studies
Within three months, Vista Fitness saw an 88% increase in monthly revenue, a 170% boost in traffic, and an 18% improvement in conversion rate. The Amazon Growth Lab team was proactive, strategic, and genuinely committed to our brand's long-term growth.
In just six months, our ACOS dropped by nearly 50%, driving over $630K in organic sales. Monthly revenue surged by 280% within four months, significantly boosting profitability. We've been so impressed that we entrusted AGL with launching our new brand line. Their dynamic, responsive, and dedicated team treats our brand as if it were their own. I highly recommend AGL to any company seeking a partner truly invested in their brand's growth and success.