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Thrival Muscle Recovery
#1 Organic Ranking for Main Keyword
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495%
Increase in Sales
16.84%
Decrease in ACOS
$2m+
in Rev
Brand Overview
Industry: Health & Wellness
Category: Muscle Recovery & Therapy
Location: United States
Amazon Storefront: Thrival Muscle Recovery
Thrival Muscle Recovery specializes in innovative muscle recovery tools, designed to help athletes and fitness enthusiasts relieve muscle tension, improve mobility, and optimize post-workout recovery.
The Results
Massive Sales Growth
Monthly revenue increased from $73K to $327K in just seven months—a 347% growth in sales.
Organic sales surged from $22K to $117K—a 431% increase, significantly reducing reliance on paid ads.
Improved Traffic & Conversion Rates
Sessions increased from 19K to 43K—a 126% increase in traffic.
Conversion rate improved from 8% to 10.44%, reflecting a stronger purchase intent and optimized customer journey.
Higher Profitability & Ad Efficiency
TACoS dropped from 24.36% to 13.31%, cutting wasted spend and increasing return on ad investment.
Dominating Organic Search Rankings
TACoS dropped from 24.36% to 13.31%, cutting wasted spend and increasing return on ad investment.
The Challenges
Before working with Amazon Growth Lab, Thrival Muscle Recovery faced key obstacles:
❌ Disorganized Listings & Scattered Reviews
Multiple listings split visibility and diluted customer feedback across different products.
Competitors had 8,000+ reviews, while Thrival had around 900, but they were scattered across listings, reducing their impact.
❌ Suboptimal Product Presentation
The main product image failed to showcase the product’s most valuable feature—adjustability, which set it apart from competitors.
❌ Inefficient Advertising Structure
The existing ad campaigns were performing well but were not scalable and weren’t leveraging the latest creative assets, limiting growth potential.
The Strategy & Execution
Amazon Growth Lab took a data-driven, full-funnel approach to unlock Thrival’s true potential:
Listing Optimization & Review Consolidation
Streamlined product listings, combining scattered SKUs to improve visibility and impact.
Merged 1k+ reviews into a unified listing, making the product more competitive against brands with thousands of reviews.
Enhanced Visual Strategy
Revamped the main product image to clearly highlight adjustability, setting the product apart from competitors.
Implemented A/B testing to refine visuals, increasing engagement and click-through rates.
Advertising Overhaul for Maximum Growth
Redesigned ad campaigns to allow for scalability and stronger alignment with organic efforts.
Implemented advanced keyword targeting, negation, and bid optimization to reduce wasted spend and drive high-converting traffic.
TACoS dropped from 24.36% to 13.31%, improving ad efficiency while sustaining aggressive sales growth.
The Outcome
347% total revenue growth
431% organic sales increase
126% more traffic
#1 organic ranking for main keyword
TACoS nearly cut in half—enhancing profitability
Case Studies
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In just four months, Ecoxall increased monthly revenue by 62%, boosted organic sales by 58%, and improved conversion rate by nearly 6 percentage points—all while reducing TACoS by more than 6%.
The Amazon Growth Lab team didn’t just optimize campaigns—they built a scalable foundation that’s now propelling Ecoxall toward $2.1M in annual revenue.
Within three months, Vista Fitness saw an 88% increase in monthly revenue, a 170% boost in traffic, and an 18% improvement in conversion rate. The Amazon Growth Lab team was proactive, strategic, and genuinely committed to our brand's long-term growth.