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Mavi Jeans
Added $630k to the Bottom Line in 6 months
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280% Increase in Sales
Additional $630k in Organic Rev
Doubling Profitability
Brand Overview
Industry: Clothing
Category: Premium Denim (Men’s & Women’s Jeans)
Location: United States & Turkey
Engagement Start: July 2024Amazon Storefront: Mavi
Company Profile: Publicly traded global brand generating hundreds of millions in annual revenue.
The Results
280% Revenue Growth in 4 Months
Monthly revenue increased by 280%, driven by cohesive advertising and optimized product listings.
$630K in Organic Sales Within 6 Months
Achieved over $630,000 in organic-driven revenue, significantly reducing reliance on paid advertising.
16% TACoS, Nearly Halved in 6 Months
Reduced TACoS from 27.25% to just 16%, greatly improving profitability and creating opportunities to reinvest in future growth.
The Challenges
Before working with Amazon Growth Lab, Mavi faced key obstacles:
❌ Competing in a Crowded Market
Mavi faced stiff competition from established denim giants like Levi’s, Wrangler, and Lee. Standing out in the premium jeans category was challenging, especially given that Mavi’s pricing was higher than the category average.
❌ High ACOS & Lower Organic Visibility
At the outset, Mavi relied heavily on paid ads, leading to high ACOS and insufficient organic sales. The goal was to balance paid and organic revenue for better overall profitability.
❌ Seasonal Demand & Large Catalog
With multiple jean styles for each season, Mavi needed a tailored strategy to promote relevant listings at the right time. Their extensive catalog also required efficient organization and groupings to avoid wasted ad spend.
❌ Listing Optimization
While their product pages showcased quality jeans, they lacked strong listing keywords, cohesive parent-child structures, and compelling A+ content—key elements for improved discoverability and conversions.
The Strategy & Execution
1. Advanced Advertising Strategies
Defense Ads & Ranking Campaigns: We set up defense ads to protect branded traffic, while also running ranking campaigns to capture new buyers for top industry keywords.
Modified Broad Match & Placement Targeting: By using modified broad match, we cast a wide but controlled net for longer-tail search terms. We also leveraged top-of-search multipliers to secure prime ad visibility where it mattered most.
2. Listing Overhaul
Titles & Bullets: We integrated high-volume, relevant keywords in titles and bullets, aligning with shoppers’ most common search queries.
A+ Content & Parent-Child Restructuring: We refined the parent-child variations for men’s and women’s jeans, making it easier for customers to browse styles by size and color. A+ content updates showcased premium materials, styling tips, and lifestyle imagery.
3. Promotions & Seasonal Focus
Timed Discounts: In collaboration with Mavi, we introduced periodic promotions. During these windows, we boosted ads to capture shoppers primed for deals.
Seasonal Targeting: By closely monitoring denim trends, we allocated budget to top-selling fits and washes for each season, maximizing relevance and ROI.
4. Data-Driven Adjustments & Expansion
Regular Performance Checks: We meticulously tracked ACOS, TACoS, and conversions, fine-tuning bids and keywords for ongoing improvement.
New Brand Launch: Five months into the partnership, Mavi introduced a second brand also offering premium denim. We applied the same proven strategies, ensuring strong visibility from day one.
The Outcome
1. 280% Increase in Monthly Revenue in Just Four Months
Mavi’s monthly revenue soared early on—a direct result of cohesive advertising, optimized listings, and seasonal promotions.
2. $630K in Organic Sales in the First Six Months
By cutting reliance on paid ads and boosting organic visibility, Mavi saw over $630K in organic-driven revenue in the first half-year alone.
3. Dramatic Reduction in ACOS & TACoS
ACOS: Dropped from 42.5% to 22% in six months.
TACoS: Fell from 27.25% to 16%, significantly improving profitability and freeing up funds to reinvest in growth.
4. Year-Over-Year Improvements
February 2024 vs. February 2025: Sales rose from $96,052.17 with a 21.78% TACoS to $116,623.58 at just 16.16% TACoS. This increase further underscores the success of our continued optimizations.
Case Studies
Within three months, Vista Fitness saw an 88% increase in monthly revenue, a 170% boost in traffic, and an 18% improvement in conversion rate. The Amazon Growth Lab team was proactive, strategic, and genuinely committed to our brand's long-term growth.
In just six months, our ACOS dropped by nearly 50%, driving over $630K in organic sales. Monthly revenue surged by 280% within four months, significantly boosting profitability. We've been so impressed that we entrusted AGL with launching our new brand line. Their dynamic, responsive, and dedicated team treats our brand as if it were their own. I highly recommend AGL to any company seeking a partner truly invested in their brand's growth and success.