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Hope Love Shine
Hope Love Shine Hit $2.8M in Revenue, Growing 40%
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40%
Growth YOY
$2.8m
in Rev
11.6%
Rise in Conversion Rate
Brand Overview
Industry: Jewelry
Category: Pendant Necklaces
Location: United States
Engagement Start: May 2024
Amazon Storefront: Hope Love Shine
Hope Love Shine, a premium jewelry brand, wanted to expand its Amazon presence while keeping ad costs under control. Despite solid sales, their click-through rates (CTR), conversion rates (CVR), and organic rankings had room for improvement.
The challenge was clear: grow revenue without over-relying on paid ads, improve product visibility, and dominate key search terms—all while maintaining a strict ACOS and TACoS target.
Through advanced advertising strategies, SEO-driven listing optimizations, and refined promotional tactics, Amazon Growth Lab helped Hope Love Shine become a top-performing brand in the pendant necklace category.
The Results
40% YOY Growth – Revenue increased year-over-year by 40%, reaching $2.8 million.
11.6% Conversion Rate Increase – Optimized listings led to a significant rise in customer conversion.
Dominance in Organic Rankings – Achieved top placements for key search terms, including "moonstone necklace."
The Challenges
1. Strict ACOS & TACoS Targets
The client wanted higher revenue and greater market dominance while keeping TACoS below 11%.
Achieving aggressive growth without sacrificing profitability required a precise strategy.
2. SEO Needed to Go Beyond Titles & Bullets
Amazon now scrapes images, infographics, and A+ content for ranking, meaning SEO had to be integrated beyond just text.
Listings lacked keyword-rich infographics and enhanced content, limiting organic visibility.
3. Low Click-Through & Conversion Rates in Certain Months
Some products had weaker CTR and CVR, reducing sales efficiency.
The brand needed stronger visuals, optimized messaging, and better A/B testing to improve performance.
4. Increasing Brand Presence Without Overspending on Ads
The goal was to double marketplace presence and increase organic sales without excessive PPC reliance.
Hope Love Shine needed a strategy that balanced paid and organic growth.
The Strategy & Execution
1. Advanced Advertising Strategy for Growth & Profitability
Single-Product Campaigns: Shifted from broad product groups to individual product-focused ads, allowing granular bid control.
Single-Keyword Campaigns: Built dedicated campaigns for high-converting search terms to ensure efficient spend.
Keyword Harvesting from Research Campaigns: Identified low-competition, high-impact keywords to maximize ad efficiency.
Bid Match Modifier Strategy: Increased bids for high-performing placements to scale profitable traffic.
Frequent Optimization: Optimized campaigns based on real-time performance data for better budget allocation.
2. SEO Beyond Titles & Bullets: Optimizing Infographics & A+ Content
SEO-Integrated Infographics: Placed high-ranking keywords inside product images, ensuring Amazon indexed the content.
A+ Content Optimization: Enhanced comparison charts, feature callouts, and keyword-rich descriptions to improve rankings.
Backend Keywords: Fully optimized ASIN metadata, increasing discoverability.
Regular Amazon Posts: Leveraged Amazon’s social tools and storefront content to increase brand engagement.
Ongoing A/B Testing: Continuously tested product titles, descriptions, and main images to improve CTR and CVR.
3. Promotional & Seasonal Strategies to Maximize Engagement
Leveraged Seasonal Trends: Adjusted promotions around holiday sales trends and peak buying periods.
Cart Abandoner Promotions: Used retargeting to recover lost sales and increase conversions.
The Outcome
1. Achieved & Maintained TACoS & ACOS Targets While Scaling Revenue
Kept TACoS under control while increasing revenue, proving that growth doesn’t require excessive ad spend.
YoY TACoS decreased by 1% while revenue grew by 40%.
2. 40% Revenue Growth Without Full PPC Dependence
PPC sales accounted for just 35% of total revenue, showing the success of organic optimization efforts.
This balance ensured long-term, sustainable success without constant ad spend increases.
3. Dominating the Market for “Moonstone Necklace”
Achieved top-ranking placements for all major “moonstone necklace” search queries.
Became one of the most dominant brands in the category, significantly increasing organic sales.
4. Other Key Performance Gains
Click-Through Rate (CTR) improved by 0.85%, bringing in more qualified traffic.
Impressions doubled, driving brand awareness across Amazon.
ROAS increased from 2.9 to 3.57, showing improved ad efficiency and profitability.
Case Studies
Within three months, Vista Fitness saw an 88% increase in monthly revenue, a 170% boost in traffic, and an 18% improvement in conversion rate. The Amazon Growth Lab team was proactive, strategic, and genuinely committed to our brand's long-term growth.
In just six months, our ACOS dropped by nearly 50%, driving over $630K in organic sales. Monthly revenue surged by 280% within four months, significantly boosting profitability. We've been so impressed that we entrusted AGL with launching our new brand line. Their dynamic, responsive, and dedicated team treats our brand as if it were their own. I highly recommend AGL to any company seeking a partner truly invested in their brand's growth and success.