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Ernst Grain
Ernst Grain Scales to $10M on Amazon with a 2.5% TACoS
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$10m
in Sales
2.5%
TACOS
Grew over 30%
in 60 Days
Brand Overview
Industry: Farm Feeds
Location: United States
Engagement: June 2024 – Present
Ernst Grain, a leader in high-quality farm feeds, had a clear but ambitious goal—scale revenue while maintaining one of the lowest TACoS (Total Advertising Cost of Sales) in the industry.
With an initial target of 5% TACoS, later pushed to 2.5%, this presented a significant challenge: how to fuel growth while keeping ad costs at an absolute minimum.
By implementing data-driven advertising, strategic keyword targeting, and ongoing listing optimization, Amazon Growth Lab helped Ernst Grain surpass $10 million in sales in 2024 while maintaining strict profitability benchmarks.
The Results
$10M+ in Annual Sales – Achieved over $10 million in total Amazon sales in 2024.
2.5% TACoS – Maintained an ultra-low Total Advertising Cost of Sales, significantly outperforming industry benchmarks.
30% Revenue Growth in 60 Days – Increased sales from $235,000 to nearly $330,000 within two months.
The Challenges
Ultra-Low TACoS Goals Without Sacrificing Sales
The initial goal was to maintain TACoS at or below 5% while growing monthly revenue.
Once that target was met, the challenge became even greater—lowering TACoS to 2.5% without reducing sales velocity or rankings.
Seasonal Demand & Product Diversity
Ernst Grain sells a wide variety of farm feeds, each with fluctuating demand throughout the year.
Timing and targeting had to be precise to ensure the right products were prioritized at the right time.
Strict Budget Constraints
The ad budget was capped, meaning increased spending wasn’t an option for driving growth.
Every advertising dollar had to be allocated strategically to maximize returns.
Listing Optimization for Organic Growth
While Ernst Grain’s products were high quality, their listings lacked optimized keywords and structured content necessary for organic discoverability.
Paid ads alone wouldn’t be enough to sustain long-term growth if the listings didn’t convert effectively.
The Strategy & Execution
Amazon Growth Lab deployed a multi-faceted, precision-driven approach to achieve Ernst Grain’s low-cost, high-growth targets.
Advanced Keyword Prioritization & Ad Spend Control
Focused on high-ranking organic keywords to reduce reliance on paid traffic, freeing up budget for new opportunities.
Targeted low-competition, high-relevance search terms, allowing Ernst Grain to maintain visibility without expensive bidding wars.
Implemented smart campaign structures by consolidating multiple search terms into modified broad match campaigns, ensuring efficient ad targeting while reducing wasted spend.
Listing Optimization & A+ Content Enhancements
Optimized product titles, bullet points, and backend keywords to improve organic ranking and relevance.
Added A+ content to select listings, helping convert more traffic by visually communicating key product benefits and brand authority.
Data-Driven Monthly Adjustments
Budget allocation was reviewed monthly, rather than weekly, ensuring flexibility in shifting resources while keeping a tight grip on spending.
Seasonality insights were tracked, allowing for adjustments in bids and prioritization based on peak demand cycles.
The Outcome
By the end of 2024, Ernst Grain surpassed $10 million in total sales on Amazon, an achievement made possible through:
Strict ad efficiency, ensuring every dollar spent contributed to profitability.
Smart organic growth strategies, reducing dependency on paid traffic over time.
Continuous optimization, ensuring listings remained competitive as market conditions changed.
Case Studies
Within three months, Vista Fitness saw an 88% increase in monthly revenue, a 170% boost in traffic, and an 18% improvement in conversion rate. The Amazon Growth Lab team was proactive, strategic, and genuinely committed to our brand's long-term growth.
In just six months, our ACOS dropped by nearly 50%, driving over $630K in organic sales. Monthly revenue surged by 280% within four months, significantly boosting profitability. We've been so impressed that we entrusted AGL with launching our new brand line. Their dynamic, responsive, and dedicated team treats our brand as if it were their own. I highly recommend AGL to any company seeking a partner truly invested in their brand's growth and success.