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Ecoxall
Ecoxall Breaks $2.1M with 58% Organic Growth
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22% Conversion Rate
58% Growth in Organic Sales
62% Increase in Monthly Sales
Brand Overview
Industry: Industrial & Scientific
Category: Manufacturing Materials & Lab Supplies
Location: United States
Amazon Storefront: Ecoxall Storefront
Company Profile: A U.S.-based industrial brand offering high-grade materials used in laboratories, manufacturing, and production environments.
Ecoxall had strong product demand but was being held back by underperforming conversion rates, high CPCs, and inefficient ad spend. Despite a steady stream of traffic, the brand wasn’t scaling profitably. In January 2024, they partnered with Amazon Growth Lab—and within just four months, monthly sales jumped 62%, organic revenue surged, and their ad spend became dramatically more efficient. They’re now on pace to exceed $2.1M in annual revenue.
The Results
Significant Revenue Growth
Monthly revenue rose from $142,000 to $230,000—a 62% lift in just four months.
Organic Sales Surge
Organic sales jumped from $58,000 to $93,000, reducing dependency on paid ads.
Conversion Rate Optimization
Conversion rate improved from 16.41% to 22.30% after refining listings and optimizing placements.
More Efficient Ad Spend
TACoS dropped from 18.85% to 12.40%, reflecting stronger profitability and increased organic contribution.
Better Traffic Quality
Sessions increased by 22%, with a rise in click quality and user engagement due to more relevant ads and listing improvements.
The Challenges
1. Low Conversion Rate Was Holding Back Growth
CVR of 16.41% limited return on traffic and ad investment.
Traffic volume wasn’t translating into strong enough sales.
2. Weak CTR and Engagement
CTR of 0.91% was below industry standards, signaling a disconnect between ads and shopper intent.
3. High CPCs Made Scaling Unprofitable
Average CPC of $0.96 strained margins and hindered sustainable ad scaling.
The Strategy & Execution
1. Conversion Rate Optimization
Implemented placement modifiers to push spend toward high-performing ad placements.
Enhanced listings with improved product titles, bullet points, and A+ content.
Ran iterative A/B tests to identify best-performing copy and visuals.
2. CTR Improvement via A/B Title Testing
Launched structured A/B tests focused on title wording and keyword alignment.
Increased CTR from 0.91% to 1.09% by aligning copy with customer search behavior.
3. Smarter Bid Management to Reduce CPC
Targeted the most profitable keywords with optimized bid strategies.
Lowered CPC from $0.96 to $0.88 while maintaining volume and conversion strength.
The Outcome
Monthly sales jumped from $142K to $230K, putting Ecoxall on track to exceed $2.1M in annual revenue.
Organic sales grew by 58%, reducing paid ad dependency.
Conversion rate rose to 22.30%, driven by creative testing and listing optimization.
TACoS dropped by over 6%, improving profit margins and long-term scalability.
Ads became more efficient, traffic more targeted, and the brand more competitive in a saturated space.
Case Studies
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In just four months, Ecoxall increased monthly revenue by 62%, boosted organic sales by 58%, and improved conversion rate by nearly 6 percentage points—all while reducing TACoS by more than 6%.
The Amazon Growth Lab team didn’t just optimize campaigns—they built a scalable foundation that’s now propelling Ecoxall toward $2.1M in annual revenue.
Within three months, Vista Fitness saw an 88% increase in monthly revenue, a 170% boost in traffic, and an 18% improvement in conversion rate. The Amazon Growth Lab team was proactive, strategic, and genuinely committed to our brand's long-term growth.